"He who gives the narrative orchestrates the perception, and perception determines attitude.”

We believe It is the responsibility of every race of people to correct the problems that plaque their group or ethnicity, and once the issue is fixed, then and only then do you put away the tactics; this is our attempt to correct a false perception that has been constructed toward black people. The power to define is a sacred responsibility, and when the word black was defined, "somebodies" took the liberty and gave their opinion mixed with facts on the concept of black. Somebody took the freedom to control the narrative, and in turn, orchestrate the perception, and everything is about perception. So we understand this is philosophy and psychology.

            Our products are to build self-esteem, re-establish pride, honor, value, and self-worth, and generate love for ourselves to have a passion for others.